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The Academy today has become a major player in the cultural landscape of Kerala reaching students, teachers, and ordinary people through various initiatives designed to carry the message of cinema as not only a means of entertainment but of serious academic reflection and a tool to preserve and document the history of society. Core objectives of the Academy include being a link between the Government and the film industry, the conducting of Film Festivals all over the State, the preservation and propagation of Malayalam Cinema, to intervene in film education, to document the History of Malayalam Cinema, the honoring of persons and films that contribute to the aesthetics of Malayalam cinema.